VLDirect (“we,” “us,” or “our”) are committed to protecting your privacy and ensuring your rights are respected. This policy, together with our terms of use and any other documents referred to within, sets out how we collect, process, and protect your personal data. By visiting www.vldirect.uk (“our site”), you accept and agree to the practices described in this policy.
1. Information We May Collect from You
We collect and process the following types of data:
Information you provide: Personal information such as your name, address, email, phone number, financial information, and other details when you:
Register for our site
Use our services
Fill in forms
Place an order
Enter competitions or surveys
Interact with us via email, phone, or other means.
Information we automatically collect: Technical information like your IP address, browser type, visit data (e.g., pages viewed, duration), and any technical errors.
Information from third parties: Data from our business partners, payment processors, or credit agencies when necessary.
2. Lawful Basis for Processing Your Personal Data
We rely on the following lawful bases under UK GDPR:
Contractual necessity: To perform our contract with you, such as processing payments and fulfilling orders.
Legitimate interest: To manage and improve our services, understand our customers better, and personalize your experience.
Consent: For optional activities like marketing communications, collecting special categories of data, and tracking cookies.
3. Cookies and Tracking Technologies
Our website uses cookies to enhance your browsing experience and gather data for analytics and marketing. Before we use cookies, we will ask for your explicit consent, which you can withdraw at any time by adjusting your browser settings or visiting our Cookie Policy.
4. How We Use Your Personal Data
We may use your data for:
Processing and fulfilling your orders
Managing your account and customer service queries
Personalizing content and recommendations on our site
Improving and monitoring our site for performance
Conducting market research
Sending you targeted marketing communications with your consent
Investigating fraud and maintaining site security
Compliance with legal and regulatory obligations.
5. Marketing Communications
We may send you marketing communications based on your preferences. You can opt-in to receive updates and offers, and you can change your preferences or unsubscribe at any time using the link in our emails or by contacting us at [email protected].
Even if you unsubscribe from marketing, we may still contact you regarding important transactional information, such as order confirmations and legal rights.
6. Sharing Your Information
We may share your information with trusted third parties, such as:
Service providers (e.g., payment processors, delivery services)
Analytics and search engine providers
Credit reference agencies for credit assessments
Advertising partners for relevant promotions (with your consent).
We will ensure that any third parties handling your data have appropriate security measures in place and comply with applicable data protection laws.
7. International Transfers of Data
Where we transfer personal data outside the UK or the European Economic Area (EEA), we will ensure adequate protection for your data, either through Standard Contractual Clauses (SCCs) or other safeguards compliant with UK GDPR.
8. Security of Your Data
We take your data security seriously and use robust technical measures to protect it. However, please note that transmitting data over the internet carries risks, and we cannot guarantee its complete security during transmission. Once received, we follow strict procedures to prevent unauthorized access.
9. Your Rights
You have the following rights under UK data protection law:
Access: You can request a copy of the data we hold about you.
Correction: You can ask us to correct or update your data.
Erasure: You can request the deletion of your data in certain circumstances.
Data portability: You can request your data in a structured, commonly used format.
Object/Restrict processing: You can ask us to stop processing your data for specific purposes.
Withdraw consent: You can withdraw your consent for optional processing (e.g., marketing).
To exercise any of these rights, please contact us at [email protected].
10. Retention of Your Data
We will retain your data only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. When we no longer need your data, we will securely delete or anonymize it.
11. Changes to Our Policy
We may update this policy from time to time. Any significant changes will be communicated to you via email or a notice on our website. Please check back periodically for updates.
12. Contact Us
If you have any questions about this policy or your data, please contact us at: [email protected]
This policy complies with the UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
